North Yorkshire Moors Railway launches virtual shop 

North Yorkshire Moors Railway (NYMR) has expanded its online shop to include a virtual store, which includes being able to purchase a virtual journey along the stunning heritage line, a tour of a steam locomotive’s footplate, and even a piping hot cup of Yorkshire brew or a bacon sarnie - all of which can be enjoyed whilst self-isolating on the sofa.

The virtual purchases have been launched in aid of the charity’s ongoing crisis appeal, which was launched last week to keep the UK’s favourite heritage railway on track to reopen later this year, after previously confirming it had delayed its season opening until further notice.

After making their purchase, customers will be taken to a unique page where they will receive a link to a video experience of the line. They can also rest assured that 100% of their donation will go directly to helping secure a future for the attraction.

Chris Price, General Manager at NYMR, comments: “Every item in our virtual store represents a similar product or service which supports the North Yorkshire Moors Railway. I can’t stress how much each and every gift purchased will massively help support the railway, and all donations made will make a really big difference to us here on the ground.

“These are undoubtedly really difficult times, and we’re asking for a fighting chance to keep going. As the situation currently stands, monetary aid hasn’t been offered to charities and with the potential for us to lose up to £1 million over the upcoming weeks, every penny people can spare will be gratefully received.

“Besides, this is probably the only bacon butty you can buy that won’t add on the calories!”

 To find out more or to take a look around the shop, go to

*The full list of merchandise available to buy includes:

  • Pot of Yorkshire Tea £3.00
  • Bacon butty £5.00
  • Daily Service ticket to ride along the line £20.00
  • Footplate experience tour £50
  • Buy a Steam Locomotive £100.00

To donate, text 'NYMR' to 70085 to donate £10. This costs £10 plus a std rate message. Alternatively, you can opt to give any whole amount up to £20. E.g. If you text 'NYMR 1' = £1, 'NYMR 4' = £4.


For further information please contact a member of the team at CAB Campaign on 01789 338568 or email [email protected]

Editors’ Notes:

The North Yorkshire Moors Railway is an award-winning charitable trust that carries 300,000 unique passengers every year. It is Britain’s most popular heritage railway and is one of the best visitor attractions in the North East.

The NYMR trust relies heavily on donations and the work of its many volunteers. The 180-year old railway needs to raise vital funds during its operating season so its railway bridges and its 50-100-year-old vehicles can remain viable.

  • The NYMR cares for operating and developing the railway it owns from Pickering to Grosmont.
  • The heritage railway operates over Network Rail from Grosmont to Whitby.
  • The charity provides a high quality, safe and authentic evocation of the steam age for the public.
  • The NYMR is an Educational Charitable Trust. Providing education for all ages.
  • The railway is a fully accredited museum.