Here you will find all the campaign details, logos and template letters you will need for the #LoveYourRailway campaign. It’s all there to make getting involved as easy and trouble-free as possible - we know that running a heritage railway organisation is time consuming enough!

We will be updating this page periodically, so please check back for any additional resources, and please send any #LoveYourRailway queries, suggestions or feedback to [email protected] - Thank you for being a collaborator.

Overview & Timeline

The campaign runs from 5 June to 16 July 2023. This Overview & Timeline will help you raise awareness of your heritage railway along with the many other heritage railways across the UK, highlighting the vital work we do with regards to conservation, education and research.

Each of the 6-weeks of #LoveYourRailway is themed with diverse content to inspire visitors and supporters, to show why we do what we do:

• Monday 5 June #Volunteers  
• Monday 12 June #Fundraising
• Monday 19 June #Community
• Monday 26 June #Education
• Monday 3 July #History
• Monday 10 July #Restoration

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#LoveYourRailway Logos

Download the #LoveYourRailway Logo Pack to add to your website and use on your social media posts.

The pack includes English and Welsh language versions and are available in PNG, EPS and JPG filetypes.

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Template Press Release & Social Media Plan

We have created a template Press Release and an MP Letter for your heritage organisation to update and tailor with your railway details. The Press Release can be sent to you Local Press/Radio/TV and the letter can be sent to you Local MP. These include ideas and details you should consider sharing to help promote the #LoveYourRailway campaign and your heritage organisation.

The template Social Media Plan gives you some key dates and suggested content ideas to tailor to your own organisation, compliment your posts with images and video for extra engagement.

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Evaluation Report

Finally to help plan for future #LoveYourRailway campaigns, we've included a blank spreadsheet for you to document any Social Media posts and Press Coverage your heritage organisation might receive. This will help us to see what worked and what may need improving on for next year.