Here you will find all the campaign details, logos and template letters you will need for the #LoveYourRailway campaign. It’s all there to make getting involved as easy and trouble-free as possible - we know that running a heritage railway organisation is time consuming enough!

We will be updating this page periodically, so please check back for any additional resources, and please send any #LoveYourRailway queries, suggestions or feedback to [email protected] - Thank you for being a collaborator.

Overview & Timeline

The campaign runs from 25 July to 4 September 2022. This Overview & Timeline will help you raise awareness of your heritage railway along with the many other heritage railways across the UK, highlighting the vital work we do with regards to conservation, education and research.

Each of the 6-weeks of #LoveYourRailway is themed with diverse content to inspire visitors and supporters, to show why we do what we do:

  • #History - w/c 25 July
  • #Conservation - w/c 1 August
  • #Partnerships - w/c 8 August
  • #Family - w/c 15 August
  • #Volunteers - w/c 22 August
  • #Education - w/c 29 August

#LoveYourRailway Logos

Download the #LoveYourRailway Logo Pack to add to your website and use on your social media posts.

The pack includes English and Welsh language versions and are available in PNG, EPS and JPG filetypes.


Template Press Release & Social Media Plan

We have created a template Press Release and an MP Letter for your heritage organisation to update and tailor with your railway details. The Press Release can be sent to you Local Press/Radio/TV and the letter can be sent to you Local MP. These include ideas and details you should consider sharing to help promote the #LoveYourRailway campaign and your heritage organisation.

The template Social Media Plan gives you some key dates and suggested content ideas to tailor to your own organisation, compliment your posts with images and video for extra engagement.


£1000 Hornby Model Railway Competition

To celebrate this summer's #LoveYourRailway campaign and heritage railways all over the UK, we’ve collaborated with model railway experts Hornby to give one lucky railway fan the chance to win a one-of-a-kind prize bundle worth £1,000.

Britain’s leading model railway manufacturer has put together a fantastic bundle featuring various locomotives, rolling stock and accessories including buildings and structures.

Competition Launch Date: 10:00 am, Tuesday 2 August 2022

To provide impact and a condensed surge of activity, we are launching the competition together on the 2 August at 10:00 am with the hashtags: #Hornby #LoveYourRailway #Competition - full details are in the Toolkit file.


'Just the Ticket' Video Mini-Series

We have approached popular railway enthusiast magazine, Steam Railway, to lead on the creation of six light-hearted interview videos to tie in with each of the #LoveYourRailway themes. We have named this series, 'Just the Ticket', and Chris Gilson, Steam Railway Editor, is seeking interesting stories from any of the participating railways to be included in the videos, this could be anything from a unique #Partnership with another company or a celebratory moment in #History which deserves to be shared. Help us to show the magnificent work which goes on behind the scenes.

If your heritage organisation has something interesting to share, please drop an email to [email protected] to get involved.


Evaluation Report

Finally to help plan for future #LoveYourRailway campaigns, we've included a blank spreadsheet for you to document any Social Media posts and Press Coverage your heritage organisation might receive. This will help us to see what worked and what may need improving on for next year.